The Next Google IPO: 5 Things to Look For…

Since its 2004 debut, the search engine giant has soared. Interestingly enough, it was a tough sale. The original range was for the offering was supposed to be between $108 and $135, but the company ultimately priced the deal at $85. Of course, that turned out to be a huge opportunity, as the company is now trading for more than ten times that. So what can investors learn looking back? To see, I took a look at the S-1 filing. Here are five takeaways — things that you can looking for when trying to find the “next Google”:

#1. Global Leader

When Google came public, it was already a global brand and one of the most visited destinations on the Web. Plus, the company had a bold mission, which was to “organize the world’s information and make it universally accessible and useful.” Beyond the mission, the business model was also clear-cut: Read more »

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